Women’s Fashion

Womenswear sales in America are currently at $116.4 billion, predicted to reach $285 billion by 2025. E-commerce, coupled with competitive pricing due to outsourcing, has retained appeal for consumers. E-commerce sales will reach $86 billion by 2018. The underserved plus-size market will reach $4.2 billion, having grown by 31% in the past two years. Women’s tailored clothing has seen an 11% increase. High-tech, eco-friendly, and luxury apparel is attracting a niche, but growing market with more funds at their disposal. Finally, social media marketing has made it easier for new brands to enter the market.